What is a “Japanese Food Culture Market (Shikohinten) ”?
The theme of the event is “Japanese Food & Culture Reward Market for Us”,
It is an urban event where visitors can enjoy sake, beverages, and food from various regions of Japan, meet producers, and experience new food culture.
About 70 makers of not only food, but also tableware, sundries, skincare, and other items will participate in the event. It is a special three-day event where you can enjoy “eating, drinking, and buying” carefully selected delicacies.
5 points to enjoy
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variety of popular foods and sweets from various regions of Japan.
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A hands-on tasting event that proposes a new way of tasting by fusing “Coffee and Tea Ceremony”.
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Tasting event featuring products and ingredients sold at the event.
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A special market where you can purchase carefully selected luxury items from Japan and abroad.
OUTLINE
- Title：
- Japanese Food Culture Market
- Dates：
- November 22 (Fri.), 23 (Sat.), 24 (Sun.), 2024
- Open Hours：
- 12:00 - 20:00 (closing at 17:00 on the last day)
- Venue：
- Tokyu Plaza Ginza 7F
- Admission：
- Free
- Sake made in Japan Tasting Ticket：
- 3500 yen (excluding tax)
- Cooperation：
- Fun Japan Communications Inc. / One Global Inc.
- Organized and managed by：
- Blue Marble
Sake made in Japan Tasting Experience” to taste a wide variety of sake from various regions of Japan
There are still many “Sake made in Japan” in various parts of Japan that you are not aware of. About 20 companies producing and selling a wide variety of Japanese sake, including sake, shochu, craft beer, and fruit wine, will gather at this event. The “Sake made in Japan Tasting Ticket” allows visitors to enjoy a unique sake tasting experience that can only be experienced at this event.
Participating brands: Lingorirappa Brewery / Wakayama, Ewaisho Project / FERMENT8 (SAKEPOST, HIROSHIN) / Takanoi Brewery (TATOMO) / Seko Brewery (NINJA) / Myoko Brewery (Mt. Myoko) / Hanayoi Brewery / Satoyama Botanical (MANDOBA) / Butter (SUEYOSHI) SAKEKOME, Hamadaya Sake Shop) / Hyogo Prefecture (Kobe Fashion Association) (NAKAGO, Dairy & Yeast) / DAILY GOOD COMPANY (Nep Art Cider) / Ichido (Enju) / Tsukuba Brewery / PONCUEBON / Hayasaka Food / Waseda Restaurant etc.
A variety of popular foods and sweets from various regions of Japan.
Food creators from around Japan will introduce “otsumami” (snacks) made with uniquely Japanese ingredients that go well with sake. We hope you will enjoy these “unknown” tasty experiences that will broaden your tastes.
Delicious local catering：Del icious local delicacies that are hard to find in Tokyo are delivered freshly prepared. PONCUEBON, based in Hiroshima, will be serving lemon sours paired with fried oysters and gibier sausage. Beef tongue yaki, stewed beef tongue, and beef tongue curry by Sendai's Senichi Horumon are also recommended.
A selection of snacks from around Japan：A selection of “little bites to go with sake” from around Japan. Hayasaka Foods in Tsuruoka, Yamagata offers additive-free handmade kimchi by Emmy and Yamagata's local sake, while Dairy & Yeast in Kobe, Hyogo offers homemade cheese and Japanese wine pairings.
Enjoy a wide selection of sweets for both sake and non-drinkers, including vegan ice cream and doughnuts by A'bake (available on the 23rd only) and cream daifuku by Daitokuya Chokyu, a wagashi shop that has been in Chinese cuisine since 1716 (the first year of the Kyoho Era). The event will also feature cream daifuku (rice cake) from Oharaki Honpo Daitokuya Chokyu, a Japanese sweets shop established in 1716.
Expanding the Taste Experience 1
“COFFEE CEREMONY IN GINZA”
Shinji Otsuoyori of Kyoto-based product design firm PUBLIC SERVICE held the first drip performance using coffee tools developed for the Milano Salone Satellite 2024 exhibition. At the venue, he demonstrated a unique drip performance using the “COFFEE CEREMONY,” a coffee tool developed and produced with 10 craftsmen. Visitors can enjoy an exquisite drip time to appreciate the tools and enjoy coffee in a space reminiscent of a tea ceremony room.
Tea ceremony and exhibition planning: Shinji Otsuyori (PUBLIC SERVICE)
Produced by: Mujaku Co.
Fee for experience: 3,500 yen (tax included)
Hours: All day *4 times a day
Expanding the Taste Experience 2
“The world's newest tasting event”
Food installations will be held by Souda Rua, a traveling chef, using a combination of products and ingredients sold at the event. New ways of eating and new communication between participants and vendors will be born.
Chef on the road: Soda Rua
Fee: Free (first-come, first-served)
Schedule: Friday, November 22 and Saturday, November 23, 18:00-19:00
Special Market where you can purchase selected luxury goods from Japan and abroad.
Brands: <tea, herb, medicinal herbs> annon, / Kusa譯 / penta CRAFT NATURAL ENERGY / TOYOU YAKUZEN CHA / τσαι tea / YATACOLA <food> Suzuki store / Momeichi bakery / S and Raw cafe / Souki mustard / MOGU / Hyakushokuya ItWokashi / lotus bean / Utsuwa to Handicrafts Kairimichi / Chinese leather, Hyogo matches, awaji encens, Tamba ware (Tamba Tachikake ware) (Hyogo Fashon Association) / THE ETHNOBOTANY OF EDEN / Kachari / La Soufflerie / TOUROU / KANAE YAMASHITA / FUJIMAKI Department Store / “Festival of Japan” select store (Yoshimitsu Nakasone, Tetsuya Osawa, RITUAL The crafts etc.) <Skin care> TONE AND SENSITIVE / kin&sense / cocorelision etc.
ACCESS
Tokyu Plaza Ginza 7F
Tokyo Metro
Ginza Station (Ginza Line, Marunouchi Line, Hibiya Line) 1 min. walk from Exit C2 or C3
Hibiya Line, Chiyoda Line Hibiya Station, 2 min. walk from Exit A1
Toei Subway
Mita Line Hibiya Station Exit A1 2 min. walk
Toei Subway Mita Line
JR Yamanote Line/Keihin-Tohoku Line 4 min. walk from Ginza Exit of Yurakucho Sta.